In this episode of The Story of a Brand Show, I had the honor of chatting with Abingdon Mullin, a trailblazer in the watch industry and founder of Abingdon Co.

What started as her quest for a pilot’s watch turned into a groundbreaking brand creating quality timepieces for women in fields like aviation, scuba diving, and motorsports. Her journey is inspiring and filled with lessons on innovation, resilience, and how to build products that genuinely serve their customers.

Here are some highlights from our conversation:

* The Origin Story: How a lack of functional, stylish pilot’s watches for women, led Abingdon to create her own.

* Customer as the North Star: Listening to customers shaped everything from product features to design choices.

* Expanding Beyond Aviation: How Abingdon Co. grew to serve women in diverse industries like diving and automotive.

* Resilience in Business: Launching the brand during the 2008 recession and thriving against the odds.

* Community-Driven Success: Why Abingdon Co. celebrates its customers and treats them as part of the family.

Join us in listening to this inspiring episode, where Abingdon shares her passion for empowering women and building a brand that stands the test of time—literally and figuratively! 🎧

For more on Abingdon Co., visit: https://abingdonco.com/

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Camille Robcis, "Disalienation: Politics, Philosophy, and Radical Psychiatry in Postwar France" (U Chicago Press, 2021)