Lo-fi and authentic works. Just look at the best short-form creators, they’ve figured out engagement. They know how to be authentic, intentional, and drop hooks that make people actually want to watch. No matter what kind of video’s you make, what can you learn from how short-form creators do it?

In this episode of The Visual Lounge, host Matt Pierce explores how creators, educators, and businesses can borrow the best parts of short-form video to make any kind of video more effective. Matt unpacks why lo-fi, authentic content often outperforms polished production, how to apply short-form storytelling techniques to training and learning videos, and what it means to create “content like short-form” rather than “for short-form.”

He also shares practical insights on hooks, energy, experimentation, and repurposing, plus how AI tools are helping teams create faster without losing their human touch.

Learning points from the episode include:

00:00 – 02:14 The rise and impact of lo-fi, authentic short-form video
02:14 – 03:08 Why short-form video matters for all creators
03:08 – 05:05 Make content like short-form, not for short-form
05:05 – 07:01 How to make any topic engaging
07:01 – 07:27 Keep things moving to keep viewers engaged
07:27 – 08:20 Why energy makes your videos more engaging
08:20 – 09:13 Experiment often and use feedback to improve
09:13 – 12:31 Hook your audience early with curiosity and story
12:31 – 16:04 Batch produce and repurpose your videos
16:04 – 16:59 How AI can help you create and edit faster
16:59 – 18:23 Choose the right video length for your audience
18:23 – 18:48 Keep learning from short-form creators as trends evolve
18:48 – 20:17 Lo-fi and authentic content builds real connection
20:17 – 21:27 Outro

Important links and mentions:

TechSmith Unlocked: https://discover.techsmith.com/techsmith-unlocked-2025/
Camtasia: https://www.techsmith.com/camtasia/

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