The Calum Johnson Show cover image

The Calum Johnson Show

E13: Jack Butcher Part 1: Founder of Visualize Value on How Taking Big Risks Led to Big Rewards

Aug 21, 2022
39:37

Today’s guest on the podcast is Jack Butcher. Jack spent 10 years working in Fortune 100 advertising in NYC as a creative director for multi-billion dollar brands. He has since started his own advertising agency and is the founder of @visualizevalue - a platform that offers courses on selling digital products and creating high-impact, unique images. Jack (@jackbutcher on Twitter) posts his unforgettable visuals to his 207.9k followers on Twitter.

In this episode we discuss:

  • How does the environment you live in influence your work ethic? 
  • The impact that moving to NYC had on Jack's career
  • How too much knowledge can actually hold you back from starting new ventures (naivety over knowledge)
  • How Jack made the pivot from working at an agency to starting his own business
  • How Jack found his niche and escaped competition

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