Growing up, Chris Lytle wanted to be one of three things: a politician, a minister, or a lawyer. Instead, he accidentally became a salesman and then went on to write the book on it (literally). For the past 40+ years, he’s been traveling the world teaching others how to sell.

In this episode, we talk about how he got to where he is today. Plus, he drops in a few sales knowledge bites throughout the episode too, like: “Selling is earning the right to make a recommendation,” and “It’s not about what you want to sell, it’s about what they need to buy.”

Chris is the owner of Instant Sales Training and the author of the bestselling books The Accidental Salesman and The Accidental Sales Manager. You can connect with him here.

You can watch his free knowledge bite, “Four Minutes to a Stronger Closing” at instantsalestraining.com

My Morning Cup is hosted by Mike Costa of Costa Media Advisors and produced by Madison McCann.