Episode 2: Developer Diaries with Ben Wilson Feat. Catrina Mcauliffe
Jan 23, 2023
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Catrina McAuliffe, interior design at Camerich, joins Ben to discuss current design trends, adding value through design, the importance of good lighting, tips for preparing properties for sale, and more in this episode.
Design adds value to property development through incorporating minimalism, warm textures, natural materials, and attention to lighting.
Proper selection of decor and finishes is crucial to add value by using lighter colors, accentuating joinery, and utilizing outside spaces.
Dressing a property adds significant value by providing adequate storage solutions, utilizing outside spaces, and paying attention to detail.
Deep dives
The Importance of Design in Property Development
Design adds value to property development. The speaker emphasizes incorporating design to increase property value. The use of minimalism and warm textures give a sophisticated and luxurious feel. Natural materials such as wood grain and natural stone are becoming more popular. Lighting is crucial in enhancing the atmosphere. The speaker also highlights the significance of period features and restoration to increase the property's appeal. Attention to detail, such as quality finishes and craftsmanship, is important for a successful project.
Strategies to Add Value through Design
Proper selection of decor and finishes is crucial to add value. Paint plays a vital role in creating a cohesive design. Using lighter colors and accentuating joinery with slightly darker tones enhances the space. Focal points like fireplaces and banquets can create a luxurious and personalized feel. Utilizing outside space is essential, especially in London, where it significantly impacts property value. Adding storage solutions, such as custom wardrobes or properly designed fitted wardrobes, enhances functionality and appeal. Attention to lighting, both natural and artificial, creates a warm and inviting atmosphere.
Benefits of Properly Dressing a Property
Dressing a property adds significant value and enhances buyer interest. Providing adequate storage solutions in bedrooms is essential. Implementing well-designed and functional wardrobes increases desirability. Properly utilizing outside spaces, such as balconies and terraces, creates additional living areas and appeals to buyers. Attention to detail, like using quality materials and paying attention to finishes, adds a sense of luxury. Thoughtful lighting design, both natural and artificial, contributes to creating an inviting and comfortable space.
Cost-effective Strategies for Dressing a Property
Dressing a property need not be expensive. Adding storage can be achieved through fitted wardrobes, both custom-built or utilizing pre-made options. Designing functionality while considering buyer needs is crucial. Utilizing cost-effective solutions such as IKEA's Pax wardrobe range can create a fitted look. Attention to detail, such as trim or handle selection, enhances the overall design. Proper lighting, both natural and artificial, helps create a well-presented and inviting space.
Importance of creating visually appealing beds
One important aspect of designing a bedroom is making the bed look visually appealing. This can be achieved by adding layers and textures, such as using linen and mohair. The number of cushions used should be balanced, considering the space available and the overall design of the room. Additionally, making the bed look amazing is not just about aesthetics, but also about creating a comfortable and inviting space for relaxation.
Value of staging and dressing properties
Staging and dressing properties before selling them can significantly increase their value. By investing a small percentage of the property's end value into dressing, it can potentially add around 5% or more to the final selling price. Dressing helps potential buyers envision themselves living in the space and enhances its market appeal. It also allows highlighting the best features of the property and addressing any potential design flaws or limitations. Well-dressed properties tend to attract more prospective buyers and generally sell for higher prices.
In this episode Ben is joined by Catrina McAuliffe, interior design at Camerich. Together they discuss all things design, including: current trends, adding value through design without breaking the bank, the importance of good lighting, tips when preparing properties to be sold and much more.
As usual, Ben also gives his insight into the current property market, discuss the impact of interest rate rises and the recent turmoil with the short lived Truss government.
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