Navigating Price Increases in Your Photography Biz with Annemie Tonken

Sep 5, 2024

Ask episode

Chapters

Transcript

Episode notes

#495 In this episode of the podcast, I chat with Annemie Tonken, a passionate family photographer who transformed her career by shifting from wedding photography to a more flexible family-focused business. Annemie shares her journey of setting the right pricing, creating a luxury client experience, and navigating the challenges of in-person versus online sales. Her story will encourage you to reconsider your pricing model, refine your sales approach, and embrace having consistency in your business strategy.

THE BIG IDEAS

Pricing Adjustment Journey: Adjust your rates after understanding your business costs and client needs. Finding your pricing "happy place" ensures sustainability.
Consistency in Business Strategy: Fully commit to a cohesive strategy. Piecing together different tactics may create a disjointed "Frankenstein" business.
Educating Clients: Gradually guide clients through the decision-making process with clear, segmented information to prevent overwhelm and foster better decisions.

PHOTOGRAPHY ACTION PLAN

Evaluate Your Pricing: Analyze your cost of doing business to determine a sustainable pricing structure. Gradually adjust your rates to align with client expectations and your financial goals.
Enhance Client Experience: Implement personal sales strategies, offering tangible products to enrich the client experience. Provide a seamless and luxury experience, from consultation to final delivery.
Simplify Your Sales Process: Utilize online gallery software to simulate in-person sales experiences, maintaining client engagement. Set specific time limits for purchasing decisions to create urgency and drive sales.
Educate Through Communication: Engage in pre-booking conversations to understand and address client concerns. Use personalized videos and timed galleries to guide clients through the purchase journey.
Consistency in Strategy: Choose a single business model (in-person sales or all-inclusive) and commit fully to its execution. Avoid mixing different strategies to ensure a streamlined approach that clients can trust.

Resources
Listen to the This Can't Be That Hard Podcast - https://www.thiscantbethathard.com
Download Annemie's free guides - https://www.thiscantbethathard.com/bpp
Follow Annemie on Instagram - https://www.instagram.com/thiscantbethathard_/

Connect with Raymond!

Join the free Beginner Photography Podcast Community at https://beginnerphotopod.com/group
Get your Photo Questions Answered on the show - https://beginnerphotopod.com/qa
Grab your free camera setting cheatsheet - https://perfectcamerasettings.com/

Thanks for listening & keep shooting!