EdTech Connect Innovative Strategies for Marketing Higher Education with Haley Johnson
Nov 29, 2024
23:35
In this conversation, Jeff Dillon interviews Haley Johnson, the regional vice president of education solutions at Motimatic. They discuss Haley's journey from College Scheduler to Civitas and now to Motimatic, focusing on her expertise in student engagement and retention through innovative marketing strategies.
Haley shares insights on the importance of social media in reaching students, particularly those who have stopped out, and the effectiveness of a performance-based marketing model that only charges institutions when they see results. The conversation also touches on emerging trends in higher education and the future of student communication.
Takeaways
- Haley Johnson is a champion for student success in educational technology.
- Motimatic uses social media to drive student engagement and retention.
- The pay-for-performance model ensures institutions only pay for results.
- Student adoption is crucial for the success of educational software.
- Community colleges are seeing significant success with targeted marketing efforts.
- Social media ads are tailored to specific student needs and actions.
- Traditional communication methods are becoming less effective with students.
- Haley emphasizes the importance of understanding student behavior and preferences.
- The future of higher education marketing is shifting towards innovative solutions.
- Institutions should consider low-risk, performance-based marketing opportunities.
Sound Bites
- "A true champion for student success."
- "We average 3 to 5% conversion of those lists."
- "We are a revenue generating partnership."
- "Don't be afraid to look into it."
Chapters
00:00 Introduction to Haley Johnson and Motimatic
02:53 Haley's Journey: From College Scheduler to Civitas
06:10 Understanding College Scheduler and Its Impact
09:09 Motimatic's Unique Approach to Student Engagement
11:46 Targeting Stopouts: Strategies and Success Stories
14:55 The Power of Social Media in Higher Education
17:55 Performance-Based Marketing: A Game Changer
21:13 Future Trends in Higher Education Marketing
Links