GEMS: The Impact of Organic Storytelling with Lezlie Karls from Mid-Day Squares

Hello and welcome back to the show - it’s Doone here - your host and Hype Girl.

In these twice-weekly episodes, we will be digging back into our archives to find little value-packing gems from previous episodes.

In this gem, we're catching up with Lezlie Karls from Mid-Day Squares about their infamous guerrilla marketing approach to building online, where they document and show everything - the good, the bad, the ugly of building this business. This show-all approach has become the secret ingredient to the brands cult following and something we can all benefit from adopting into our strategies.

LINKS WE MENTION:

Mid-Day Squares Instagram 

Lezlie Karls Instagram

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