

Episode 19: Jet
19 snips Aug 29, 2016
In this podcast, Ben & David discuss the rise of Jet.com and its acquisition by Walmart. They explore the history of the company and its founder, as well as Amazon's acquisition of Quidsi. They delve into Jet's vision as an 'online Costco' and its pivot away from a membership model. The podcast also explores the growth potential of Jet, the challenges it faces, and the competition with Amazon.
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Diapers.com Acquisition
- Marc Lore, Jet's founder, had a prior venture, Quidsi (diapers.com), which Amazon acquired after aggressive competition.
- Walmart was also interested in Quidsi, prompting a defensive acquisition by Amazon.
Lore's Criticism of Amazon's Culture
- Marc Lore left Amazon, disillusioned with its short-term, cutthroat culture.
- He aimed to create a different work environment at Jet.
Jet's Initial Strategy
- Jet.com targeted the price-conscious middle class, aiming to undercut Amazon.
- It adopted a Costco-like membership model, initially charging $50 annually.