It's April 3rd. In 2015, Starbucks announces that it is bringing its "Race Together" initiative to a close, after it was relentlessly mocked and critced online and in stores.

Jody, Niki, and Kellie look back at the very-Obama-era effort by the coffee chain to spark conversations about racial inequality by having their baristas write #racetogether on customer's cups. Customers were not feeling it.

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Starbucks #RaceTogether Campaign Backfires (2015)