44: Uncovering the Success of Holybelly

Six years ago, I entered a new café that was aiming to do something that, at the time, was unique: to bring together good food AND excellent coffee. I had eagerly anticipated it’s opening and was sure it would become my regular hangout. But very quickly, word got out that this place called Hollybelly was doing more than delivering a new-to-Paris experience. It was combining Anglo-Saxon style service, an atmosphere that was dynamic and welcoming, and transparency around every decision, from the contractor who worked on the interior to the sourcing of ingredients. Lines snaked around the block and soon, this 10th arrondissement café was the place to eat and drink -- and I could only go infrequently. Six years and a second location and several renovations later, Holybelly still draws crowds. To talk about their singular success, approach to business, and communication style are the owners Nicolas Alary and Sarah Mouchot, featured in my book "The New Paris". Mentioned in this episode: Holybelly: https://holybellycafe.com/ Holybelly on Instagram: https://www.instagram.com/holybellycafe/