A Holistic Approach to Student Enrollment the University of Oregon Way

Higher education is dealing with an accelerated rate of change because of the enrollment cliff and the pandemic. Therefore, it’s important for institutions to be clear about their purpose.

Parents and students today are asking hard questions about the value of higher education. Is the cost worth it? How indebted will they be? Will a degree prepare students to be successful in a rapidly changing world?

Strategic enrollment management requires a holistic approach where efforts are aligned across the institution. This creates a synergy that enables the institution to understand its mission, the type of student they are recruiting, the programs that it is offering, and the quality of the educational experience.