Did You Bring the Hummus? with Kimberly Winters Episode 70 - Your life is a sum of all of the things you do with Michael Schwarz of Treeline Cheese
Today, I am joined by Michael Schwarz, Founder and CEO of Treeline Cheese. Michael grew up in South Africa, in a family of prominent opponents to the apartheid regime. It is there that he developed his sense of justice and fair play for all. He had always enjoyed fine European cheeses but when he found out just how cruel the production of dairy products is, he decided that he had to try and change things. So he gave up dairy and his 25 year career as an intellectual property lawyer and turned his attention to making vegan cheese. Treeline was born in his kitchen over a decade ago. Michael started selling his new cheese door to door, trying to convince stores to take a chance on what was then an unknown product. Treeline soon became a favorite at vegan markets and festivals. Treeline cheese is now available in thousands of stores nationwide, including Whole Foods, Sprouts, Wegmans and many independents. It was recently named best vegan cheese by tastingtable.com, thedailymeal.com and USA Today (of which I was one of the experts on the panel who created the list readers voted on!).
Keep up with Treeline:
Facebook: @treelinecheese
Instagram: @treeline_cheese
Mentioned in this episode:
Farm Animal Rights Movement (FARM)
If you'd like to learn more about food allergens check out my interview with Heather Landex, Food Inclusivity Mentor and Expert.
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