On the podcast today we're heading to Vietnam to explore how this rapidly diversifying market is breaking away from tradition and embracing new coffee drinking opportunities .

In conversations with Will Frith, coffee coach and Co-founder, Building Coffee, academic Sarah Grant, and Sahra Nguyen, CEO and Founder, Nguyen Coffee Supply, we discuss the complex history of Vietnamese coffee exports, the burgeoning specialty coffee scene in Ho Chi Minh City, and the growing international appreciation of high-grade Vietnamese Robusta coffee.

Credits music: Hurry Slow by Olivia Junholm in collaboration with The Coffee Music Project

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Unlocking Vietnam's true potential