Leveraging Data to Improve Flood Response (with Juliette Murphy @ FloodMapp)

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Disclaimer: For full disclosure, FloodMapp is a portfolio company at Climate Capital. Our guest host, Dimitry, is the co-founder and CEO of one of our portcos, Enduring Planet.

CC Pod is not investment advice and is intended for informational and entertainment purposes only. You should do your own research and make your own independent decisions when considering any investment decision.

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In this CC Pod episode, host Dimitry Gershenson talks to Juliette Murphy, CEO and Co-founder of FloodMapp. They discuss FloodMapp's AI-driven flood intelligence, its impact on targeted evacuations, and the challenges of achieving product-market fit.

Murphy's journey into climate tech was kindled by her studies in environmental engineering and her experiences living through catastrophic disasters. Witnessing the devastating impacts of floods on friends, family, and communities, she felt a compelling need to improve the system.

FloodMapp was born out of this experience. In its early stages, the startup faced numerous challenges, including achieving product-market fit and finding the right investors who understood their deep technology. Murphy candidly shares how the initial idea of a consumer mobile app didn't resonate with their target market - emergency managers and government agencies. This feedback prompted them to pivot to a data feed model, integrating with the tools used by these organizations.

The company's success has also heavily relied on building a passionate and dedicated team. Murphy emphasizes the importance of having team members who are not only experts in their fields but also personally invested in solving the problem FloodMapp is addressing.

At the heart of FloodMapp is a live intelligence solution. It aggregates data from different sources, including satellites, weather stations, and river gauges, to provide a live mapping feed to help in preparedness, response, and recovery during flood events.

Murphy stresses the importance of conducting deep customer interviews to understand the needs of the target market better and the necessity of letting go of control as the company grows.

Visit floodmapp.com to learn more!

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