Subscribe to DTC Newsletter - https://dtcnews.link/signup

It's All Killer No Filler - Year over year, CPMS and CPCS are a little up. Spend is fairly flat, but AOV is CRANKING.

Learn what's new, tried, and true about offer testing , ad credits, spending bursts , Post V-Day hangover, and the new developments with Meta's AI Tools. (Advantage+, Dynamic Ads and more)

Timestamps:

[00:00:00] Introduction

[00:02:00] The Role of Creative Analytics in Shipping Winning Ads

[00:04:30] Analyzing Meta Ads Performance and Strategies in February 2024

[00:07:00] The Shift Towards Efficiency and Higher AOV in Ad Spend

[00:10:00] Leveraging AI Tools and Advantage Shopping Campaigns for Better ROI

[00:13:00] Insights on Facebook Shop's Success Factors and Conversion Rate Optimization

Hashtags:

#MetaAds2024

#DigitalMarketing

#EcommerceStrategies

#CreativeAnalytics

#FacebookShop

#AIAdvertising

#BrandRecognition

Subscribe to DTC Newsletter - https://dtcnews.link/signup

Advertise on DTC - https://dtcnews.link/advertise

Work with Pilothouse - https://dtcnews.link/pilothouse

Follow us on Instagram & Twitter - @dtcnewsletter

Watch this interview on YouTube - https://dtcnews.link/video

Gobert Dominates Small-Ball Lakers, Rockets Force Game 6, Dyson Daniels Wins MIP