Build Your Tribe | Grow Your Business with Social Media

NEW Instagram Feature - Trial Reels - 813

10 snips
Dec 12, 2024
Discover Instagram's innovative Trial Reels feature, designed to help you test content before posting. Learn how this tool can boost your reach to non-followers and optimize engagement rates. Brock shares tips on when to choose Trial Reels over regular ones and how to analyze engagement metrics for informed decisions. Delve into the pros and cons of using this feature while overcoming analysis paralysis. Perfect for content creators and business owners looking to experiment with fresh ideas!
Ask episode
AI Snips
Chapters
Transcript
Episode notes
INSIGHT

Feature Built For Creators

  • Trial Reels is a creator-focused Instagram test feature to preview content performance before posting.
  • Instagram designed it mainly for business owners and content creators, not casual users.
ADVICE

How To Enable Trial Reels

  • Turn on the Trial Reel toggle on the final caption page when you want to test a reel with non-followers.
  • Look for the pop-up explanation the first time and then enable the feature to begin testing.
INSIGHT

Shown To Potential New Followers

  • Trial Reels are shown primarily to non-followers who Instagram thinks may be interested.
  • The goal is to surface content to potential new followers and test resonance outside your existing audience.
Get the Snipd Podcast app to discover more snips from this episode
Get the app