On Your Terms® 271. Substack vs. My Newsletter: What Goes Where (and Why)
11 snips
Jan 12, 2026 Struggling to choose between platforms like Substack and traditional newsletters? Discover how to streamline your content creation and make intentional choices. Learn about the discovery-nurture-conversion framework for effective audience engagement. Explore the evolving roles of platforms and the importance of focusing on fewer to avoid burnout. Sam shares her unique approach to using Substack for longform writing and community building while discussing the shifting landscape of social media alternatives. Get ready to clarify your content strategy!
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Don’t Judge Platforms By The Wrong Metrics
- Platforms serve different roles and shouldn't be judged by mismatched metrics.
- Treat each channel according to its strengths (discovery vs nurture vs conversion) to avoid misreading performance.
Paid Content Counters The Free-Content Trap
- Charging for premium content is a logical response to the expectation that online content should be free.
- Paid subscriptions can fairly compensate creators for high-value, time-intensive work.
Substack Attracts Social Media-Leavers
- Substack attracts people leaving traditional social media and offers community-feeling features.
- That shift suggests platforms like Substack may grow as people reduce time on mainstream social apps.
