Ep. 40: How To Connect With The Spirit of Your Business with Laura Horton-Ludwig

Oct 21, 2025

Discover the fascinating idea that your business has its own spirit! Laura Horton-Ludwig shares her journey into shamanic practice, emphasizing the importance of connecting with your business's consciousness. She explains how this connection provides guidance and clarity, grounding you before making strategic decisions. Listeners will learn about practical ways to begin this relationship, along with how listening to your business spirit can transform your entrepreneurial approach into a more soulful and relational experience.

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ANECDOTE

Bird Healed A Broken Feeling

Laura described her first shamanic journey where a bird with a broken wing showed her she wasn't truly broken.
That experience began her long-term practice and healing from infertility.

INSIGHT

Organizations Have An Inner Life

Organizations and businesses can possess a persistent interior spirit or essence.
Laura journeyed to the congregation's spirit to learn what it truly wanted from her leadership.

ANECDOTE

Congregation Turned Cyborg Then Healed

During COVID Laura journeyed to her congregation's spirit and saw it as a cyborg of flesh and computer parts.
A helping spirit restored its flesh, giving it new acceptance of hybrid life post-pandemic.

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What if your business had a spirit of its own — a living presence you could connect with for guidance, clarity, and support?

In this episode, I sit down with shamanic practitioner Laura Horton-Ludwig to explore the profound ways entrepreneurs can deepen their relationship with their businesses.

We talk about Laura’s journey into shamanic practice, the care she took around appropriation, and why the steady drumbeat is central to her work. From there, we dive into how shamanic practice intersects with entrepreneurship — and why listening to the spirit of your business can be foundational before you even think about strategy.

Together, we explore:

Laura’s journey to becoming a shamanic practitioner and her approach to practicing with integrity
How her shamanic work became connected with entrepreneurs and business owners
Why every business has its own consciousness or aliveness
What it means to connect with the spirit of your business — and the benefits of doing so
How this practice can ground you before or while engaging with traditional business strategy
I share my own experience of connecting with the spirit of my business
Simple ways to begin building a relationship with your business spirit today

This conversation is for anyone craving a deeper, more soulful way of leading their business — one that feels alive, relational, and guided.

Rev. Laura Horton-Ludwig is a spiritual director, coach, shamanic practitioner, and Unitarian Universalist minister who has a unique perspective on how spirituality can support highly sensitive entrepreneurs because of her background, first as an entrepreneur and highly sensitive person herself, who draws on shamanic journeying and other spiritual practices to help her partner with the spirit of her business, so it can grow and evolve organically the way it wants to.

Laura has also served as a highly sensitive congregational minister for 20 years—or in other words, a constantly shifting mix of CEO, creative content producer, public speaker, emergency responder, counselor, and justice activist.

And today, she’s the only person in the world (as far as she knows!) who coaches highly sensitive clergy leaders on how to craft ways of leading that honor their sensitive souls.

Resources & Links Mentioned:

Learn more about Laura's Partnering with the Spirit of Your Business program and get a special discount just for podcast listeners: https://drive.google.com/file/d/1dOW4g0vt7LQfibuv5OfLzCliu9a9eCxt/view?usp=sharing Download Laura's free ebook Conversations with Spirit to learn more about shamanic journeying (plus start receiving weekly-ish email reflections on spirituality and announcements about new offerings): https://laurahortonludwig.com/free-offerings/

A Gentle Invitation:

If this episode stirs something in you, I invite you to explore what it would feel like to be in relationship with your business instead of constantly pushing it.