Jack Mallers interviews Dave Portnoy, founder of Barstool Sports. They discuss the growth of Barstool Sports, including strategies used to expand online. They also talk about business deals, regulatory challenges, and unfair fines. The conversation touches on market manipulation, media coverage, and political corruption. They discuss growing a profitable business, their involvement with Bitcoin and token troubles, and the altruistic nature of Bitcoin.
Barstool Sports went from a Boston newspaper focused on gambling to a well-known and edgy cult brand with a strong online presence.
Barstool Sports faced regulatory challenges and financial instability but aims to turn the company around through strategic decision-making and exploring new revenue streams.
Penn National Gaming's partnership with Barstool Sports faced regulatory obstacles and negative perceptions, leading to a shift in strategy towards a partnership with ESPN.
Deep dives
Barstool Sports' Rise and Founding
Barstool Sports started as a Boston newspaper focused on gambling and fantasy sports. It gradually expanded and shifted its content to include pop culture and lifestyle topics. The online version gained traction, especially with its revolutionary feature of featuring local girls from Boston. Barstool Sports grew into a well-known and edgy cult brand, reaching audiences beyond Boston. The newspaper era eventually gave way to focusing solely on the online platform.
The Acquisition by Churnin Group and Penn National Gaming
Churnin Group acquired a majority stake in Barstool Sports in 2016, valuing the business at 12.5 million dollars. The partnership brought credibility and support for Barstool's growth. Eventually, Penn National Gaming acquired Churnin Group's stake, valuing Barstool Sports at around 500 million dollars. The deal allowed Barstool to leverage Penn's gambling licenses and provided financial stability for further expansion.
Challenges and Future Outlook
Barstool Sports faces regulatory challenges and scrutiny due to its controversial and edgy content. The business has experienced periods of losses and recently had to make cost-cutting measures. However, with an annual revenue of around 200 million dollars, Barstool has a substantial base to weather the storm. Dave Portnoy, the founder, is committed to turning the company around and ensuring job security for his team members. The future success of Barstool Sports will depend on strategic decision-making, managing costs, and exploring potential revenue streams.
Penn's attempt to merge with Barstool Sports and enter the online gambling industry failed due to regulatory issues
Penn National Gaming, a casino operator, wanted to enter the online gambling industry and merge with Barstool Sports, a popular sports media company, to create Barstool Sportsbook. However, they faced regulatory obstacles that prevented them from obtaining licenses in certain states, such as New York, and regulators had negative perceptions of the brand. This hindered their ability to compete with established players like DraftKings and FanDuel. Despite this setback, Penn adjusted its strategy and formed a partnership with ESPN to launch ESPN Bets, leveraging the mature brand and resources of Disney. Penn subsequently gave control of Barstool back to its founder, Dave Portnoy, for a symbolic $1. While Barstool Sportsbook had acquired a significant user base and generated substantial revenue, it was not yet profitable. Portnoy aims to streamline the business, reduce bloat, and focus on restoring profitability.
The importance of technology and the potential of Bitcoin in the financial landscape
During the podcast, Dave Portnoy discussed the significance of technology in the gambling industry and its impact on business operations. He recognized that both Penn and Barstool were behind in terms of utilizing technological advancements. However, he mentioned that Penn acquired a company called The Score to improve its technology and enhance the overall user experience. Furthermore, the conversation turned towards Bitcoin, with Portnoy expressing his belief that Bitcoin is a valuable investment. He recognized its potential for financial gain because of its scarcity and the growing acceptance of Bitcoin as a legitimate asset. Despite acknowledging the altruistic potential of Bitcoin, he mainly focused on its value as a monetary instrument and store of value.
This week Jack sits down with Barstool Sports founder Dave Portnoy. They discuss a variety of topic ranging from how Barstool was created, to Dave's reacquisition of the company, to his position on Bitcoin.
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