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DomainSherpa - Sherpa Shorts - September 4, 2025: Winds of Change

Sep 4, 2025
August Piao, a senior product manager at Escrow.com based in Sydney, shares insights on the 2025 Q2 Domain Investment Index and upcoming product features. He discusses the rising trends in domain prices, particularly the explosive growth in .ai domains, and the aftermarket's evolving landscape. August also highlights Escrow's roadmap, emphasizing enhancements in compliance, convenience, and payment options, including intriguing possibilities for crypto transactions. Tune in for valuable perspectives on the domain investment landscape!
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INSIGHT

Core .Coms Keep Appreciating

  • Escrow's report shows steady, long-term appreciation in core domain categories like 3-5 letter .coms.
  • That trend supports using domains as leverageable financial assets for valuations and capital raising.
INSIGHT

Dot AI Is Growing, But Small

  • .AI set a new quarterly record at $4.5M but remains a small slice of overall aftermarket volume.
  • The headline is notable yet not transformative to the total market.
ADVICE

Avoid Late-Stage .AI Speculation

  • Avoid buying high-renewal .AI names as a mass investment; most aren't worth $250/year renewals.
  • If you bought early and flipped at scale, good; but late speculative buys carry high risk.
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