Steve Rocco Builds Skateboard and Media Empire Just To Be A Pain In The Ass

Chris Crittenden shares the story of Steve Rocco, who built the culture of modern skateboarding despite facing challenges and discrimination. They discuss Rocco's strategic business moves, controversial ads, and the empowerment of skateboarders in the industry. They also explore the motivations of defiance and the unconventional drive behind Rocco's success. Discover the significance of enthusiasm and the potential for weaponizing it to inspire others.