Using AI in Go-To-Market Operations with Nicholas Lansberry, GTM Operations Manager of Expedient

In this episode, Romeo is joined by Nicholas Lansberry - GTM Operations Manager at Expedient. They are a data center and cloud services provider for digital transformation. 

Nick together with Romeo discusses the role of AI as a teammate. Nick explains a few use cases, eg. using AI to assist salespeople in crafting tailored messages for target accounts, using CRM data and industry insights.

They also envision the future of AI in roles like revenue architects, focusing on customizing and refining AI blueprints to align with specific business needs. 

The discussion also covers Ai importance in reporting, especially in tools like HubSpot. 

Watch the full episode to learn more about using AI in your go-to-market operations.

Connect with Nick:
LinkedIn | Webpage

Connect with Romeo:
LinkedIn | Webpage

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This episode is brought to you by MAN Digital - RevOps and ABM & Demand agency helping B2B companies with long sales cycles build revenue engines. 

How? Our senior guys dive into your strategies and CRM, identify growth levers, and launch integrated campaigns to grow a pipeline that converts into revenue.