The Full Ratchet (TFR): Venture Capital and Startup Investing Demystified 433. Founding VC Firms Apax, Greycroft, and Primetime, the Keys to Unlocking Investment Value in Healthcare, and Why the Aging Population is the Biggest Opportunity in Tech (Alan Patricof & Abby Miller Levy)
May 13, 2024
Alan Patricof & Abby Miller Levy of Primetime Partners discuss investing in the aging population, healthcare innovation, AI's impact, preventative healthcare, marketing strategies, evolving healthcare information sources, and embracing diversity in venture capital.
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Founding VC Firms
- Alan Patricof founded Apax Partners in 1969, when the venture capital industry was nascent.
- He later founded Greycroft in 2006 and Primetime Partners in 2020.
Horizontal Fund
- Primetime Partners is a "horizontal fund" focused on the aging market, not specific industries.
- They invest in any sector serving people over 60, unlike traditional VC funds.
Reaching Older Consumers
- The aging population presents a massive market opportunity, but reaching older consumers directly is challenging.
- They aren't easily aggregated like younger demographics on social media.