166 - How Much To Invest In Crazy Marketing Ideas Versus "Boring Marketing" (Mary Keough, Head of Marketing at Map My Customers)

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Mary Keough (Head of Marketing at Map My Customers) joined me on the show. Season 4 I’m bringing on mostly startup founders but with Mary I made an exception and you'll understand why when you listen. She's the solo marketer at a Seed stage startup.

About Map My Customers:

• Founded: 2015

• Team: 24 people

• Funding: Seed ($2.9M)

• Description: The mobile-first CRM loved by outside sales teams.

In this episode:

What did you prioritize as the new head of marketing when you started;

How Mary's strategic marketing approach happens to align with mine;

How Mary measures their marketing strategy while still staying creative and without getting bogged down in attribution;

How to plan for and how much time to invest in “marketing moonshots” or those crazy wild ideas vs. things you kinda know will work aka "boring marketing";

The importance of Time and Effort at an early stage startup;

With marketing, why do some people get it while others don’t;

AMA - Mary asks me her burning question.

You can find Mary on LinkedIn: https://www.linkedin.com/in/mary-keough-437824a2/

Learn more about Map My Customers: https://mapmycustomers.me/

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