Big Technology Podcast

Apple's Future After The Vision Pro — With Mark Gurman

Jun 9, 2023

Mark Gurman, Bloomberg's chief correspondent on Apple, dives into the intriguing future of Apple's Vision Pro. He discusses its potential trajectory and whether it will redefine computing or merely act as a media device. The conversation takes a critical turn as they evaluate the device's hefty price tag of $3,499 and its implications for consumer adoption. Gurman also sheds light on Tim Cook's absence during the launch and analyzes the competitive landscape between Apple and Meta in the AR/VR space.

35:35

Episode guests

Mark Gurman

AI Chapters

Episode notes

Intro

5min

Skepticism Surrounding Apple's Vision Pro

11min

Dystopia or Connection? The Vision Pro Marketing Dilemma

7min

Analyzing the Competitive Dynamics between Apple and Meta in AR/VR

5min

Analyzing the Vision Pro: Price, Potential, and Marketing Challenges

6min

Mark Gurman is the chief correspondent at Bloomberg covering Apple. He joins Ranjan Roy and Alex Kantrowitz for a special episode focused entirely on Apple's Vision Pro announcement. We cover: 1) The Vision Pros trajectory over the next five years 2) Whether it will be the future of the computer vs. a complementary media device 3) What the device's impact on society will be 4) Why Tim Cook didn't wear the device at the event 5) Apple vs. Meta 6) The $3,499 price.

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