Big Technology Podcast Apple's Future After The Vision Pro — With Mark Gurman
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Jun 9, 2023 Mark Gurman, Bloomberg's chief correspondent on Apple, dives into the intriguing future of Apple's Vision Pro. He discusses its potential trajectory and whether it will redefine computing or merely act as a media device. The conversation takes a critical turn as they evaluate the device's hefty price tag of $3,499 and its implications for consumer adoption. Gurman also sheds light on Tim Cook's absence during the launch and analyzes the competitive landscape between Apple and Meta in the AR/VR space.
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Pre-Event Discussions
- Ranjan Roy and Alex Kantrowitz had discussed the Vision Pro for weeks leading up to the announcement.
- Mark Gurman correctly guessed their opposing stances on the device.
Vision Pro's Future
- Apple's Vision Pro might be the future of computing, potentially replacing iPads, Macs, and iPhones.
- Mass adoption will take time due to its bulkiness, price, and nascent technology.
Dystopian Marketing
- Mark Gurman criticizes Apple's Vision Pro marketing videos for portraying isolated individuals using the device.
- He suggests the "divorced dad" meme exemplifies this issue.