The Stolen Episode: Luke LaBree, Dennis Knows Food

This one’s coming totally out of left field. 

I had the pleasure of being on  my friend Luke’s podcast and I enjoyed the conversation so much, I stole some of it to share with you here. Luke is a digital marketer who’s built some huge brands within the industry. You’ll also get to hear a bit more of me than you normally do. Sit back, relax and listen to these 2 old dogs chew the fat.

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SHOW NOTES

• Independent business owners struggle to create content
• Independent businesses have always struggled
• Slim margins
• 16hour days
• They feel that they have no time to create content
• Content Imposter Syndrome
• The feeling your content doesn’t stand up to the content in your industry
• Discouraging to try and compete with the huge amount of content on the internet
• Honesty tips the scale
• Be your unique business online
• Share what you do and the way you do it
• Showing your team and behind the scenes gets much more engagement
• Honesty builds a stronger connection with your audience
• Create the content you want to see in the world
• Elizabeth Tilton went viral because of their reopening guide
• They didn’t make it to go viral
• It was true to self
• Selfless stuff you are doing will resonate more than anything else
• People see through the hard sell
• Example
• Two members of staff manually assembled 600 hand sanitizer dispensers before they were shipped to customers
• Luke uploaded the security footage of them doing this
• Audience loved it
• Mundane everyday details are what makes your business interesting
• Everyone leaves happy philosophy
• Explains the vision of Josh’ restaurant
• Setting that expectation that there is nothing that they won’t do to make sure that the patron leaves happy
• Empowered staff to operate independently under this guiding philosophy
• Telling patrons that their happiness was important de-escalates any upset
• It’s a privilege to turn around bad feedback in real-time
• There are no limits to service
• Josh once fully comped a meal and drinks for a table of 8
• Restaurant was running low on food
• Offered a free meal off menu of what food was left
• Having a passion for service is why we stay in the business
• Knowing your core passion is the most important thing
• The importance of teamwork
• Allowing them to put forward ideas
• Showcase their talents on
• It takes the whole team to make a shift run smoothly
• Customers pick up on team spirit
• No Us Without You
• Non-profit that feeds families of undocumented workers
• Having a holistic approach in digital and real-life created success
• Created a movement
• Taking a leap of faith
• Many miss the opportunity to act
• Scared of failure
• Those who take a leap are the ones who succeed