7 | PLG Is Not a Strategy—It’s a Bet 🎲 Why Most Product-Led Growth Fails (Deep Dive)

Host Neeta Bidwai breaks down Product Led Growth (PLG) and why it’s critical to think through the business model and the go-to-market strategy before you build.

In this episode of Good Revenue, we cover:

• The history and context of PLG including its origins and advocacy by tech & SaaS firms during the height of growth-at-all-costs

• The benefits of PLG (a.k.a. self-serve or freemium business models), such as user-centric design, cost-effective customer acquisition, and its role in addressing market competition

• Why strong marketing, sales, and a viable business model are still essential, regardless of whether you start with PLG or integrate it into an existing go-to-market model or product

• Significant challenges and pitfalls associated with PLG, including proper pricing & packaging, and the need for a unified internal strategy

• The necessity of conducting ongoing, deep customer research and the prioritization of high-revenue customer segments for sustained growth — there is no replacement for talking directly with customers

• The importance of aligning product, marketing, and sales teams to avoid internal conflicts and drive business success

Neeta’s comprehensive discussion offers valuable insights for businesses considering or struggling with implementing a self-serve strategy, providing practical advice and strategic recommendations to optimize this business model.

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Where to find Neeta:

https://www.linkedin.com/in/neetabidwai/

Where to find Good Revenue:

https://goodrevenue.io/goodrevenue

https://www.youtube.com/channel/UCHrhuWbpYnUwrR75H2Ip4yQ

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Highlights:

00:00 Introduction to Good Revenue

00:20 Exploring Product Led Growth (PLG)

01:13 History and Context of PLG

03:46 Defining Product Led Growth

04:32 Challenges and Considerations in PLG

09:09 Strategies for Successful PLG Implementation

11:27 Customer Research and Segmentation

14:45 Pricing and Packaging in PLG

16:24 Conclusion and Next Steps

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Sound by RPS: https://www.rps-audio.com/ 

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