Episode 36: How to Partner with Travel Influencers, with Colleen Knopeck

In this episode, you will learn everything you need to know to get started working with a travel influencer from Colleen Knopeck, Associate Consultant at Break The Ice Media.

Imagine being a Kindergartener and winning a writing award from a national PBS Kids show. Or by fifth grade, regularly writing for the Buffalo News’ Kids Page — and having the chance to interview Buffalo Sabres hockey players. And yet, that’s exactly what Colleen Knopeck did. It’s like she came fully hatched as a writer. As the Communications Specialist for Perry’s, a New York State maker of ice cream, Colleen handled Perry’s sponsorships, public relations, and media relations. She wrote everything from customer and consumer e-newsletters, the blog, social media, annual reports, to writing and directing an in-house video. If you were a blogger or members of media that were lucky enough to have ice cream dropped off to you — you could thank Colleen for coordinating it.

Her gift for writing articles and short stories translated into Colleen’s ability at Break the Ice to find the essential story in each client’s industry, and develop targeted messages. Because clients are often so close to their technical side or information, they can have a hard time sorting it all out. Clients may feel it’s hard to explain or put into words. With great listening skills, Colleen helps each client save time by doing that required distilling. She’s able to get that information to the consumer, or the media, that works best for a particular audience. Her innate ease with and understanding of social media allows her to see opportunities for effective advertising.

A transcript of this episode is available here: destinationontheleft.com/colleen-knopeck-travel-influencers