Bloomberg Talks Rivian Founder and CEO RJ ScaringeTalks EV Expansion, Charging Infrastructure
Jun 5, 2025
RJ Scaringe, Founder and CEO of Rivian, dives into the electrifying world of EVs as he discusses the company’s growth and future plans. He highlights Rivian's commitment to expanding its EV portfolio with a more affordable model. Scaringe also addresses the complexities around sourcing rare earth metals amid global trade tensions, emphasizing the need for alternative supply chains. Additionally, he shares insight into emerging ventures in micromobility, showcasing Rivian's adaptability in a rapidly evolving market.
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Rivian's Inclusive Market Strategy
- Rivian positions itself as a brand that transcends political divides in the EV market.
- Their upcoming lower-priced vehicle, the R2, will broaden their appeal further.
Rare Earth Metal Supply Risks
- Rare earth metal supply chains are heavily dependent on China, posing risks for EV production.
- Alternatives include building capacity outside China and innovating designs to reduce rare earth use.
Planning for Trade Tensions
- Rivian anticipated US-China trade tensions during the R2 planning phase, aiding supply chain adjustments.
- This foresight helps them manage medium to long-term production risks effectively.