Rob Moore: Founder & CTO at Churnkey, How To Boost MRR and Reduce Churn At Your SaaS

Rob discusses the challenges of bootstrapping a marketplace as a solo founder, no code startup success, and the importance of solving a problem. He also shares his insights on solving problems with simple tools and SaaS company success patterns, finding and solving infinite amounts of small problems, and building a tool to combat customer churn.

The conversation then moves on to personalized cancel flows for retaining customers, productizing internal tools in the data analytics space, and the one mantra for business success. Rob also talks about the differences between B2B and B2C marketing, challenges of scaling B2B and B2C startups, and the influence of early testimonials in the B2B sales process.

Rob shares his thoughts on finding hidden gems and word of mouth marketing, the importance of long-term relationships with developer teams, and scaling strategy for a billing product. He also talks about using data to improve product decision making, making data-driven decisions with analytics for SaaS companies, and using recurrent neural nets for customer activity tracking.

The conversation then moves on to beta studies on a new chart prediction tool, Shark Tank game theory, and the importance of pricing your product appropriately. Rob also shares his insights on the benefits and limitations of boosted revenue in subscription services, the importance of clear ROI and customer research in product development, and the commitment required for successful podcasting.

Finally, Rob talks about his journey from hot takes to data-driven sports journalism, from hobby project to working with the NBA, and using Turkey to track data and billing logic. He also shares his thoughts on proactive customer retention for subscription businesses.

Rob is a machine learning expert, graduating from the University of Oxford with honors for his Master’s research. 

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit louisshulman.substack.com

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit orbitmarketing.substack.com