The Millennial Entrepreneur #28: How Businesses Can Successfully Market Towards Gen Z & Marketing Secrets – Erifili Gounari
In this episode, I spoke with the amazing Erifili, the founder of The Z Link, a social media marketing agency focusing on helping businesses reach the Gen Z audience.
So unsurprisingly, we talk about the inception of the idea, but also how brands can develop marketing strategies to best reach Gen Z, by covering best platforms to use and best practises to use when it comes to platforms like Instagram and Tik Tok.
We also talk about where she sees the future of social media platforms and Get Z behaviour when it comes to what we expect from brands!
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