GTM 60: 261% More Likely to Trust a Company When Their Founders are Posting on LinkedIn with Sam McKenna

Sep 19, 2023

Ask episode

Chapters

Transcript

Episode notes

Sam McKenna is the founder of SamSalesConsulting, previous to that she spent 6 years at On24 ending up as their VP of Enterprise Sales, She then jumped over to LinkedIn as their Head of Enterprise Sales. Sam is also an advisor for high growth companies. She now leads an all women team of 11, has over 180 clients, multiple million dollars in revenue, all under 4 years.

What You Will Learn:

Knowing when to outsource talent as a founder.
Using strategic hooks to capture engagement on social.
The power of dark social and leveraging it to increase impressions.
How to monetize your social presence.
Learning to scale things you do well effectively.
How to effectively implement the "show me you know me" framework in sales.

Highlights:

(3:40) Why building your digital footprint is more important than ever for founders

(8:30) How to carve out time for thought leadership throughout busy times.

(13:00) Strategies from Sam’s playbook that people should implement when building their social.

(20:00) High-impact strategies that Sam used to excel throughout her sales career.

(26:00) Walking the line between doing what works for you vs following playbooks given by your leaders.

(29:00) A framework for “show me you know me” in Sales.

(33:42) Hot take: Shorter e-mails are not the way to earn your ICP’s time.

(35:51) How to successfully hire for key roles.

(40:30) Hot take: Cold calling isn't the way to approach your ICP anymore.

(44:10) How to leverage data to prospect efficiently.

Guest Speaker Links:
LinkedIn: https://www.linkedin.com/in/samsalesli/
SamSalesConsulting: https://www.samsalesconsulting.com
Sam's LinkedIn Influencer Playbook: https://shorts.samsalesconsulting.com/courses/linkedin-influencer-playbook

Host Speaker Links:
LinkedIn: www.linkedin.com/in/ssbarker/
Newsletter: thegtmnewsletter.substack.com/

The GTMnow Podcast
The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.

Visit gtmnow.com for more episodes and other interesting content.