Marketing, Media & Adtech How to Promote your Adtech Business Online with Marcom Experts Chris Harihar, Lou Paskalis and Lana McGilvray
Dive into the dynamic world of advertising technology with "Marcom's Madhouse: AdTech's Audacious 2024 Adventure," a comprehensive episode that delves deep into the intersection of ad tech and public relations. Featuring industry experts Lana McGilvray, Chris Harihar, Joe Zappa, and Lou Paskalis, this engaging conversation explores critical topics shaping the future of the ad tech industry.
Listeners will gain valuable insights into navigating the complex landscape of privacy regulations and balancing innovation with privacy concerns. The podcast sheds light on managing public expectations, differentiating ad tech companies in a saturated market, and building consumer trust. Discover the art of cutting through the clutter with effective PR and the importance of storytelling in shaping the ad tech narrative.
Further, the discussion highlights overcoming industry oversaturation, the optimistic future of ad tech amidst privacy changes, and the critical balance between brand safety and journalism. Strategies to combat misinformation, differentiate through experiences and narratives, and refresh the image of ad tech companies are also explored in detail.
Each chapter of the podcast offers a deep dive into these pivotal themes, providing listeners with actionable insights and recommendations for new ad tech companies, along with key takeaways for 2024. Whether you're an industry professional or simply interested in the evolving world of digital marketing, "Marcom's Madhouse: AdTech's Audacious 2024 Adventure" is an essential listen for staying ahead in the ever-changing ad tech landscape.
Featured Experts:
- Lana McGilvray: Known for her extensive experience in ad tech PR.
- Chris Harihar: Brings a unique perspective on balancing innovation and privacy.
- Joe Zappa: Offers insights into managing public expectations and the future of ad tech.
- Lou Paskalis: Shares expertise on building consumer trust and combating misinformation.