Episode 294 - Brand Strategy and Amazon Dynamics with Kara from High Tide Commerce

E-commerce & Channel Strategy Expert Kara Babb from High Tide Commerce joins Scott to dissect the e-commerce landscape.

From navigating Amazon's vendor system to building brand strategies and launching her consultancy, Kara shares unique perspectives.

Learn how viral events impact sales, how to manage brand media, and the challenges of implementing e-commerce strategies in large corporations.

She also shares her framework to unlock growth, emphasizing cross-functional collaboration and the importance of focusing on business outcomes.

Discover how Amazon influences broader business strategies and gain actionable insights for navigating the complexities of multi-channel sales in today's digital age.

Episode Notes:

00:30 - Kara Babb Introduction

01:55 - Kara’s Journey in E-Commerce

03:00 - The Vendor Experience at Amazon

04:28 - Transition to Brand Side

06:55 - Brand Media Management

07:32 - The Role of Viral Events

10:10 - Working with Agencies

10:37 - Organizational Dynamics in Large Corporations

14:28 - Key Insights for Unlocking Growth

18:05 - Streamlining Brand Strategy

19:04 - Importance of Cross-Functional Collaboration

20:25 - Navigating Multiple Channels

23:20 - The Dual Nature of Amazon

25:50 - Why Amazon is Not the Solution for Everything

27:00 - Biggest Barriers and Impacts to Conversion

28:43 - Strategizing and Prioritizing

Website: www.hightidecommerce.com

LinkedIn: www.linkedin.com/in/karababb

Related Post: Amazon Marketplace Sellers: A Look at Seller Counts and Revenue Performance

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