The Sales Evangelist
Email Is Easy. The Phone Gets Results | Donald Kelly - 1897
May 12, 2025
Cold emails might be convenient, but nothing beats the power of a phone call in sales! With a shift post-pandemic, people long for genuine human interaction, making phone communication more effective than automated messages. Building trust and rapport is easier when you converse directly with prospects. The speaker shares compelling anecdotes and emphasizes setting daily call targets for success. Don't just settle for digital fatigue—revitalize your sales approach with strategic phone conversations!
18:03
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Quick takeaways
- Phone calls are proving more effective than emails in B2B sales, as prospects now prefer genuine human interactions over digital communication.
- Personalized communication before a call significantly enhances rapport-building and increases the chances of advancing sales opportunities effectively.
Deep dives
The Resurgence of Phone Communication in Sales
Phone communication has become increasingly effective in B2B sales, especially post-pandemic, as many individuals express a preference for human interaction over digital communication. Digital fatigue has led to a general distrust of impersonal messages, prompting potential clients to appreciate genuine phone conversations. This trend highlights the importance of building rapport through direct dialogue, which can lead to more promising sales opportunities. The value of connecting over the phone lies in establishing a human connection that is often lost in email exchanges and automated messages.
