Email Is Easy. The Phone Gets Results | Donald Kelly - 1897

7 snips

May 12, 2025

Cold emails might be convenient, but nothing beats the power of a phone call in sales! With a shift post-pandemic, people long for genuine human interaction, making phone communication more effective than automated messages. Building trust and rapport is easier when you converse directly with prospects. The speaker shares compelling anecdotes and emphasizes setting daily call targets for success. Don't just settle for digital fatigue—revitalize your sales approach with strategic phone conversations!

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INSIGHT

Phone Revitalizes Human Connection

Post-pandemic, people are experiencing digital fatigue and crave genuine human-to-human connections.
Phone calls fulfill this need better than emails or automated messages, building real trust with prospects.

ANECDOTE

Email Set Stage, Phone Seals Trust

Donald sent a highly personalized email which got a response, but the prospect preferred a phone conversation.
The prospect didn’t trust scheduling links and valued real-time phone interaction for trust and rapport.

ADVICE

Build Rapid Rapport By Phone

Use phone calls to build quicker and more genuine rapport with prospects.
Prepare thoroughly to offer insightful feedback and focus on relevant problems during the call.

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It may be easier for you to copy and paste a ChatGPT-generated email for your cold outreach, but it’s probably not landing the results you want from your prospects. Instead, get on the phone and dial your potential clients to close a deal. Before you tell me that you can’t do it, I’m telling you that it’s way easier than you think.

Why I Think Phone Calls Are Better

After working with various organizations and sales reps, I've noticed how phone calls have been proving more effective for them.
Following the pandemic, many of us grew tired of constant online interactions. Everyone is craving genuine human connection now, and this includes your prospects.
Those hundreds of automated messages you’re sending? They're making your prospects feel disconnected from you and believe you’re not genuine. Phone calls allow you to build real trust, helping them feel connected to you and less like you’re just after their money.
Also, when you take the time to actually converse with your prospects, building rapport becomes much easier. I'll even share an example from a client of mine who prefers phone calls over emails, perfectly illustrating this point.
And even if you’re making phone calls and not immediately reaching clients, remember there are tools to help you out. For example, services like JustCall can help you reach more prospects effectively, without spamming them.

"If we can have ways to have more engaging conversations, you can have a higher chance of success.” - Donald Kelly.

Resources

Try JustCall to automate your outreach

Connect with me on LinkedIn and send me a message for more help with cold outreach, or send me an email: donald@thesalesevangelist.com

If you need more help elevating your sales game, join my Sales Mastermind Class.

Sponsorship Offers

This episode is brought to you in part by Hubspot.

With HubSpot sales hubs, your data tools and teams join a single platform to close deals and turn prospects into pipelines. Try it for yourself at hubspot.com/sales.

This episode is brought to you in part by LinkedIn.

Are you tired of prospective clients not responding to your emails? Sign up for a free 60-day trial of LinkedIn Sales Navigator at linkedin.com/tse.

This episode is brought to you in part by the TSE Sales Foundation.

Improve your connection on LinkedIn and land three or five appointments with our LinkedIn prospecting course. Go to the salesevangelist.com/linkedin.

Credits

As one of our podcast listeners, we value your opinion and always want to improve the quality of our show. Complete our two-minute survey here: thesalesevangelist.com/survey . We’d love for you to join us for our next episodes by tuning in on Apple Podcast, Google Podcast, Stitcher, or Spotify. Audio provided by Free SFX, Soundstripe, and Bensound. Other songs used in the episodes are as follows: The Organ Grinder written by Bradley Jay Hill, performed by Bright Seed, and Produced by Brightseed and Hill.