
DCD Zero Downtime: The Bi-Weekly Data Center Show
Episode 38 - ICT Environmentalism and the Sustainability Game, with Hunter Vaughan and Nicole Starosielski
Aug 17, 2023
Hunter Vaughan and Nicole Starosielski discuss the complexity of sustainability language, reclaiming the term 'sustainability' and avoiding greenwashing. They explore shared environmental strategies and the role of Greenpeace in promoting sustainable practices. The evolution of sustainability reporting and accountability is examined, along with the role of language in driving environmental change.
31:53
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Quick takeaways
- Language plays a crucial role in environmentalism and sustainability, shaping perceptions and avoiding greenwashing.
- Transparency is essential in sustainability reporting, with a focus on scrutinizing language to accurately reflect environmental practices.
Deep dives
Understanding Sustainability as a Language Game
The podcast episode discusses the concept of sustainability as a tool that is operated in different capacities through corporate efficiency, branding, public outreach, and accountability. It explores how the term sustainability and its associated concepts have evolved and morphed over the decades, serving various purposes within the ICT industry. The episode highlights the potential for positive change and the need to reclaim and reshape the term sustainability.
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