Ep. 32 - Creator-led brand building & playful onchain experiences w/ Peacenode from Seed Club

Dec 19, 2023

41:45

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Description

For this week’s episode, Matthew and Brileigh are joined by Peacenode. Peacenode is a poster maker, brand builder, and Creative Director at Seed Club. In this episode we dive into Peacenode’s background in design and the inspirations and process behind his work. He tells us about building Seed Club’s brand and how humour and playful interventions can disrupt our expectations of interacting with a webpage. We also touch on the latest Friend Tech craze, how onchain media is social media, and why we need more dynamic means of exchange. This was a fun and laid back conversation with Peace who is one of our favourite accounts to follow these days... so we hope you enjoy this episode.

Chapters

00:00:00 Intro

00:00:49 Welcome

00:01:17 Peacenode’s background

00:05:37 Peacenode’s role as creative director at Seed Club

00:06:34 Inspiration behind brand materials developed for Seed Club

00:11:02 Creator-led branding and why brand is important for products

00:14:37 Playful interventions in web design

00:18:06 Onchain media is social media

00:21:12 Friend Tech and why we need more dynamic means of exchange

00:23:56 RAVERZ, Heaven Computer, and onchain experiences

00:26:54 Hot takes on what onchain identity means