Morning Brew Daily Twitter Rebrands to 'X' and 'Barbenheimer' Makes $230+ Million On Opening Weekend
Jul 24, 2023
Elon Musk's bold rebranding of Twitter as 'X' sparks discussions about the risks and implications of this major change. Meanwhile, the cinematic phenomenon 'Barbenheimer' surprises everyone by surpassing $230 million on its opening weekend. The hosts also dive into the power grid's resilience during extreme heat and the promising shift towards renewable energy in California and Texas. Adding a touch of humor, they share insights on how AI tools are boosting productivity alongside a funny lottery tale.
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Risky Rebranding
- Rebranding Twitter to "X" is a risky move, abandoning 17 years of brand recognition.
- The move prioritizes an "everything app" concept over established brand identity.
Twitter's Rebranding
- Elon Musk rebranded Twitter to "X", seemingly due to his obsession with the letter.
- "X" appears in many of his ventures, like X.com (PayPal's original name) and SpaceX.
Synergy, Not Competition
- "Barbie" and "Oppenheimer" proved that synergy, not competition, drove their joint success.
- The hype around each film boosted the other, leading to about 200,000 people seeing both on the same day.