iGaming Daily Ep 681: Brazil’s Betting Boom: Reflecting on 2025 and Preparing for 2026
As iGaming Daily welcomes 2026, we’re taking the time to reflect on 2025's biggest and most talked-about industry stories. Continuing the series, SBC Media Manager Fernando Noodt is joined by Ana Maria Menezes, SBC Noticias Brasil Business Journalist, alongside SBC Noticias Brasil Business Journalist Elisa Marcante, as they discuss the key developments, controversies, and regulatory shifts that shaped Brazil’s first full year of regulated sports betting, and what operators should watch for in 2026.
Tune in to today's episode to find out:
- How 2025 unfolded as a historic year for Brazil’s regulated sports betting market, full of opportunities and challenges for operators and players alike.
- The impact of unexpected taxation changes and the political “roller coaster” affecting the industry’s stability.
- Controversies surrounding welfare programme beneficiaries, including the Bolsa Família investigation and resulting betting restrictions.
- Stricter advertising and sponsorship rules, and why selecting responsible brand ambassadors is more important than ever.
- The outlook for 2026, including the uncertain prospects for land-based casinos, evolving lottery regulations, and the anticipated influence of the World Cup on market activity.
Host: Fernando Noodt
Guests: Ana Maria Menezes & Elisa Marcante
Producer: Anaya McDonald
Editor: Anaya McDonald
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