The DigitalMarketer Podcast EP159: Affiliate Marketing Makes a Comeback with Carousel’s Matt Dobson
Jul 1, 2021
Matt Dobson, managing partner at Carousel, dives into the future of affiliate marketing as it adapts to digital changes. He highlights how recent Facebook shifts and iOS updates are reshaping marketing tactics. Brands need to rethink their pricing strategies to meet new consumer expectations. Discover the hottest products post-COVID and learn about the effective top-of-funnel approaches that drive real customer engagement. Dobson emphasizes going back to the basics of affiliate marketing for scalable success.
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Facebook's Evolving Advertising Challenge
- Facebook remains the most efficient targeting platform despite rising costs and iOS privacy changes.
- Brands must improve targeting, creatives, and focus on customer retention, not just acquisition.
Sell Now, Not Just Entertain
- Focus advertising on selling products immediately rather than just entertaining or browsing.
- Use strong offers with incentives to convert cold traffic into buyers quickly within short attribution windows.
Affiliate Marketing's Modern Edge
- Affiliate marketing offers scalable, efficient customer acquisition when executed properly.
- Working with quality affiliates and managing compliance can unlock broad channel reach and leverage.