In this episode of Stop the Scroll, host Brianna Doe interviews social media strategist Christina Le about influencer marketing, specifically around budgeting and getting fair compensation. They discuss the differences between influencer marketing and creator marketing, strategies for negotiating rates, and building strong partnerships between brands and creators.

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Best Moments:

(02:50) The challenges of determining budgets and rates for influencer campaigns, especially in B2B

(05:38) Research strategies to benchmark pricing, such as asking creators directly what they charge

(09:59) The differences between influencer marketing and creator marketing

(13:04) Why some influencer campaigns succeed while others flop, even with similar metrics

(17:30) The importance of relationship building between brands and creators

(22:25) Ensuring women creators are paid fairly compared to men

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Guest Bio:

Christina Le is a social media strategist and content creator with over 8 years of experience, partnering with many of the leading brands in social. She has been the first dedicated social media hire for 5 companies, including 3 early-stage SaaS startups.

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From Me, Bri:

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