Inside the Agency Acquisition: Why Hennessey Digital Joined Herringbone | Raj Ramanan & Jason Hennessey

Join Corey Quinn alongside Raj Ramanan, CEO of Herringbone Digital, and Jason Hennessey, Founder of Hennessey Digital, as they unpack the recent acquisition that marks a major shift in the agency world. 

They discuss how niche specialization, strategic alignment, and a client-first mindset fueled Hennessey Digital’s growth, plus what comes next under Herringbone Digital’s leadership.

From the inside story of the acquisition to the evolving role of private equity in agency scaling, this episode explores the principles, people, and playbooks behind one of the most strategic moves in digital marketing.

Episode Highlights:

• Beyond the Sale — Why the Hennessey Digital acquisition was built on partnership, not just profit.
• Client-First Growth — How prioritizing relationships over revenue leads to long-term success.
• Verticalization = Value — Why narrowing your focus creates stronger client outcomes.
• Private Equity, Public Wins — How smart capital and aligned incentives fuel sustainable growth.
• Leadership in Transition — What it takes to guide a team through big changes with clarity and trust.
• Authenticity Over Optics — The traits Jason and Raj look for in agency founders and partners.
• Profitability as a Strategy — Why getting lean before scaling up is a winning move.
• Culture is a Multiplier — How internal values drive external performance.
• The Power of Personal Brand — How Jason built Hennessey Digital’s reputation from the ground up.
• Acquisition is Just the Start — What this deal signals for the future of specialized agencies.

 

The resources mentioned in this episode are:

• Check out Hennessey Digital: https://hennessey.com
• Check out Herringbone Digital: https://www.herringbonedigital.com
• Visit Jason’s website: https://www.jasonhennessey.com
• Connect with Jason on LinkedIn: https://www.linkedin.com/in/jhennessey
• Connect with Raj on LinkedIn: https://www.linkedin.com/in/rtramanan 
• Listen to Ep 85 with Jason Hennessey - Building a $20M Agency Through SEO Specialization: https://www.coreyquinn.com/podcasts/the-deep-specialization-podcast/episodes/2148933224

Escape the generalist trap with my best-selling book “Anyone, Not Everyone” and discover how to become the go-to agency in a vertical market  https://www.AnyoneNotEveryone.com

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This episode was produced and brought to you by Reignite Media.