In this episode of the True AF podcast, the founders of Emo Nite, Morgan Freed and TJ Petraka, share the origins and evolution of their brand, starting from small events with a laptop and Blink 182 songs to hosting large-scale festivals across the country. They discuss how Emo Nite has grown to incorporate both classic and contemporary emo music while recently branching into electronic dance music through collaborations, including working with Insomniac. The duo dives into their franchise model that has led to rapid expansion and mentions the effective partnership with Insomniac, which has provided resources while allowing for creative expression. They also reflect on the brand's evolution, share insights on their future plans including larger events like Emo Night Day festival, and acknowledge the importance of family support during the early stages of their journey.