547 | Recovering from Algorithm Update Effects with Marie Haynes

Nov 22, 2022

40:17

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Dr. Marie Haynes shares her thoughts and insights on the EDGE by looking at the plethora of Google algorithm updates this year. 2022 has seen its fair share of volatility in the SERPs. In addition, she explores ways to identify and track the impacts of algorithm updates on a website, while pointing out many of the culprits responsible for misleading false positives, which may be wrongfully associated with an update.

With over 10 years of SEO experience, she’s a regular speaker at MozCon, Pubcon, SMX, and Brighton SEO, and a frequent contributor to many industry publications. She’s the owner and President of Marie Haynes Consulting. Additionally, Dr. Marie Haynes hosts one of the top SEO podcasts, Search News You Can Use.

Time to dive into Google algorithm updates… on the EDGE!

Key Segments:

[00:02:15] Introducing Dr. Marie Haynes

[00:04:11] Highest Levels of Continued Rank Volatility

[00:05:00] Should We Be Focused On Traffic?

[00:06:41] Product Review and Core Updates

[00:09:11] The Compounding Impacts of Multiple Updates and Diagnoses

[00:12:39] EDGE of the Web Sponsor: Site Strategics

[00:13:42] Gross Traffic vs. Individual Page Traffic

[00:14:32] Transactional vs. Informative Content

[00:16:31] Old School SEO

[00:18:12] Intent and Relevancy