Kat has carved out a niche for herself as a personal jewelry shopper for milestone occasions. But her life- (or relationship-) saving service is a bit more complex than it seems, as she is really serving two customers, not just one. Marc has some great suggestions for how she can expand her messaging to turn that dual customer aspect into more business. And by the end of the conversation, she may have just acquired one more new client!

Want to be a guest on "That Will Never Work" and get help with your business issues? Head to https://marcrandolph.com/guest (https://marcrandolph.com/guest), fill out the form, and leave a voice message right there on the site. While there, you can also sign up for Marc’s newsletter – or else connect with him on Twitter (@mbrandolph) or on Instagram (@ThatWillNeverWork).

#27: Perfecting the Art of Gift-Giving - And Receiving