That Will Never Work #27: Perfecting the Art of Gift-Giving - And Receiving
Dec 7, 2021
Kat dives into the intricacies of being a personal jewelry shopper, discussing how she manages the dual needs of gift buyers and recipients. They explore the overwhelming nature of jewelry shopping and the importance of building trust with male clients. Marc offers marketing strategies, suggesting ways to leverage the Instagram following to drive male inquiries. The conversation also emphasizes educational content to empower buyers and create a strong emotional connection. A two-account strategy is proposed to serve distinct personas effectively.
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Simplify To Convert Hesitant Buyers
- Buying jewelry is overwhelming because of too many options and trust issues.
- Kat narrows choices to two or three to give buyers confidence and increase purchases.
Most Clients Start As Men Seeking Help
- Kat primarily works with men who feel overwhelmed buying jewelry for partners.
- She also helps women who need validation or a stopping point amid endless choices.
Give Three Curated Options With Context
- Limit options to three and present curated choices to avoid overwhelming buyers.
- Use photos on the body and concise reasoning to make a choice feel inevitable.