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The apparel industry has a massive impact on the environment. The industry is the second-highest consumer of water and it drives almost 10% of global carbon emissions. Despite thousands of smart people working to make this industry cleaner and all sorts of investments by brands, emissions are still increasing.
To learn about this problem and get an inside look at the efforts to address it, I caught up with two old friends, Jason Kibbey and Evan Wiener.
Jason was the founder of the Sustainable Apparel Coalition and more recently a technology company called Worldly that helps businesses track their supply chains. Evan is a sustainability expert at McKinsey & Company who previously worked at Nike and H&M.
These guys know the fashion industry inside and out. We talked about the state of sustainability in the apparel industry, the challenges of competitive and pricing pressures, the role of legislation, the opportunity for startups, the questionable authenticity of corporate sustainability aspirations, what needs to change, and much more.
This is an industry that simply needs to change dramatically, and I learned a lot about how we might get there. Let’s go.