Figuring Out What You Have

In episode two of The Garage: Tools for Retail Media Innovation, our hosts sit down with Anne Martin, director of shopper marketing and Steve McGowan, RVP, omni-shopper activation and strategic partnerships at Mondelēz International at Mondelēz International to discuss the evolution of retail media networks and the assets that retailers need as they launch their networks.

During the conversation, the group emphasized the importance of personalization and leveraging data and insights. They also talk about adapting legacy tactics and channels to meet changing shopper behaviors and how to align the objectives of the retailer, merchandise, and marketing teams to improve overall strategy and reach shoppers.

• Introductions 00:00:01 – 00:02:00
• What are the assets must haves 00:02:00 – 00:06:45
• What channels are retailers missing out on? 00:06:45 – 00:12:21
• When's an appropriate time to ditch legacy channels? 00:12:21 – 00:24:18
• Third parties or directly with the retailer? 00:024:18 – 00:26:15
• How do we break the ice and get to true collaboration, honesty and transparency? 00:26:15 – 00:34:92
• One thing that all retail media networks need to be successful 00:34:92 – 00:39:01
• Have you created any new assets to support RMNs? 00:39:01 – 00:43:30
• If you could change one thing about the industry, what would it be? 00:43:30 – 00:48:25
• What are the next industry buzzwords? 00:48:25 – 00:49:31
• Closing 00:49:31 – 00:51:15

Want to know more about retail media? Learn why digital media and merchandise need to work together seamlessly for retail media activations.

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