Personal account of how learning copy changed the trajectory of the speaker's life, from reflecting on academic journey to utilizing copywriting skills for college applications, and the power of copywriting in improving the speaker's university application.
Strategic use of copywriting techniques in a university application can overcome lower grades.
Mastering copywriting skills can have a significant impact on opening up new opportunities and changing perspectives in life.
Deep dives
Applying to university with low expectations
Despite having low academic expectations, the narrator decides to apply to university alongside their high-achieving sister. They submit an application to their sister's university, even though they fall slightly below the minimum grade requirement of 83%. They strategically craft an essay using copywriting techniques to address their shortcomings and highlight the benefits the university would gain from accepting them. Despite expecting rejection, they are pleasantly surprised to receive an acceptance letter from the university, which opens up new opportunities and changes their perspective.
The power of copywriting in university applications
Through the process of applying to university, the narrator realizes the influence of copywriting. While grades are important, they believe that a well-written essay that addresses objections and tells a compelling story made a significant difference in their acceptance, even over candidates with higher grades. This experience highlights the potential life-changing impact of mastering copywriting skills and encourages others to consider its value in various aspects of life.