Episode 591: Sam Parr ( https://twitter.com/theSamParr ) talks to Kevin Espiritu ( https://x.com/KevinEspiritu ), AKA The Plant Daddy, about how he turned a side hustle into a $45M business in his backyard.

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Show Notes:

(0:00) Intro

(3:41) $250k playing online poker

(6:04) The influence of Pat Flynn

(7:43) Cocoa butter cream review site

(8:30) Printing on-demand shirts

(12:26) From Scribe to $300/mo gardening blog

(15:06) Inflection point: The metal raised bed

(17:42) Billion-dollar blogs

(19:20) Life-changing money

(23:56) 5 Languages of the love of money

(26:47) Lessons from Ramit Sethi

(28:25) Path to $100M through acquisitions

(29:19) Buying a seed tray business for less than $500K

(33:22) Buying a competing gardening blog

(37:00) Acquiring Botanical Interests

(42:16) Red and green flags in acquisitions

(46:12) The danger of being a celebrity on the internet

(48:45) Idea: Branded hybrid plant species

(52:38) Floyd Zaiger, the godfather of licenced plants

(57:26) The lie behind Blue Zones

(1:00:12) The Tesla of chicken coops

(1:00:53) Beekeeping

(1:04:46) Choosing your hobbies wisely

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Links:

• Kevin on Youtube - https://www.youtube.com/@kevinmespiritu

• Epic Gardening on YouTube - https://www.youtube.com/@epicgardening

• The Chernin Group - https://tcg.co/

• The Billion Dollar Creator - https://nathanbarry.com/billion/

• Get HubSpot's Free AI-Powered Sales Hub: enhance support, retention, and revenue all in one place https://clickhubspot.com/sym

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Check Out Sam's Stuff:

• Hampton - https://www.joinhampton.com/

• Ideation Bootcamp - https://www.ideationbootcamp.co/

• Copy That - https://copythat.com

• Hampton Wealth Survey - https://joinhampton.com/wealth

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Check Out Shaan's Stuff:

Need to hire? You should use the same service Shaan uses to hire developers, designers, & Virtual Assistants → it’s called Shepherd (tell ‘em Shaan sent you): https://bit.ly/SupportShepherd

My First Million is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano

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